I build AI-native marketing systems, not just AI-assisted workflows.
Twenty years of product marketing and growth leadership at HP, Shutterstock, and venture-backed startups — applied, since 2023, to building the infrastructure that makes marketing teams faster instead of just doing the marketing myself. San Diego, CA.
Built acquisition, attribution, and content systems for a Web3/AI game studio, including an autonomous SEO and publishing pipeline supporting a global game launch.
Led go-to-market for an AI-powered creator tool; grew new user sessions 28% and lifted freemium-to-paid conversion from 3% to 12%.
Directed go-to-market for AI-powered consumer products, contributing to HP Smart's growth from 6M to 66M monthly active users.